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Special 2 Day Workshop Presentation: Starting a Successful Private Practice 10 CEs

  • September 06, 2024
  • 9:00 AM
  • September 07, 2024
  • 3:00 PM



Special 2 Day Workshop Presentation: Starting, Maintaining, and Expanding a Successful Private Practice (10 CEs)



Norm Dasenbrook, LCPC

Enjoy this new, 2 day format on opening your own Private Practice!

Friday, September 6, 2024  9 A.M. - 3 P.M.
Saturday, September 7, 2024  9 A.M. - 3 P.M.

Workshop Description: This two day private practice workshop is designed for the clinician who is planning to start a practice within the next year or those who have started a small practice and wish to expand. Given the two day format, participants will be able to explore more in depth the essential components of startup, business entities, money management, billing, office procedures, social media, public speaking, advertising and marketing that each participant needs to develop a plan to start or expand a practice with actionable steps with proven techniques. Get all your questions answered. Do it right the first time. Most small businesses fail in the first year. Don’t let that be you.

This workshop is the only 2 day workshop available in the Midwest that will function as a group consultation. Most practice consultants charge $175.00 or more per hour.  For far less than the cost of two hours of consulting you get ten hours of consulting tailored to you and your practice! Seating will be limited.

Participants comments included: “It was thorough, well organized, and inspiring! “I appreciated all the practical information and Norm's conviction that we can start private practice and be successful.” “Presenter was highly experienced and approachable.” “Learning about the business components and brainstorming other income revenues.”The wealth of valuable information, resources and support.”Learning about the many options besides talk therapy to enhance income.”

Workshop Agenda:
I.    Introduction
·    Making the shift to a business paradigm
·    Addressing business anxiety – going towards the roar
·    Opening closed doors
II.    Start Up and Practice Expansion
·    Eight step method to increasing referrals
·    Council for Affordable Health Care - ins and outs
·    HIPAA basics
·    Multiple Income Streams- other sources of revenue
·    Business Consulting-apply counseling skills to   businesses
·    Business Entities
·    Finances and Merchant Accounts
·    Breaking Though to the Next Level
·    Other Considerations
III.    Office Procedures
·    Accessing clients to your practice
·    Informed Consent
·    Documentation
·    Insurance and verification
·    HIPAA compliance
·    Transfer Plan
·    Fees – setting and collecting
·    Client and insurance billing options
·    How to Work Effectively with Third Party Payers
·    Back Door Method for Getting on Closed Panels
IV.    Marketing and Advertising
·    Print Material – what it communicates
·    Marketing Plan – a two prong approach
·    Prospecting Referral Sources
·    Social Media
·    Networking
·    Publishing
·    Public Speaking
·    Cross pollination of referral sources


Norman C. Dasenbrook, MS, LCPC is a Licensed Clinical Professional Counselor who has over 35+ years’ experience in the fields of mental health, consulting, teaching, business and alternative dispute resolution processes. Norm is Past President of the Illinois Mental Health Counselors Association, served on the Governing Council for the Illinois Counseling Association and winner of the Distinguished Service Award.

He served as a consultant to the American Counseling Association on Private Practice Issues. He and Robert Walsh launched ACA’s Private Practice Initiative. He is a member of American Counseling Association, Illinois Counseling Association and Illinois Mental Health Counseling Association.

Norm has been presenting his workshop, “Starting, Maintaining and Expanding a Successful Private Practice: Surviving or Thriving?” nationally for over 20 years. He has authored the leading book on private practice, “The Complete Guide to Private Practice for Licensed Mental Health Professionals”. Norm also provides practice consultation and coaching. (

Through his consulting company he serves as an organizational consultant, trainer and executive coach for improved performance and interpersonal skills for organizations. Norm is also author of, “After 40 Years in Therapy: What Have I learned”, Crysand Press and co-author of “Harnessing the Power of Conflict: Leading, Learning and Living”, Crysand Press

Norm has extensive experience consulting for businesses, industry and healthcare. Lecturer, teacher and consultant. Norm has been in the business of private practice for over 30 years as a Practice Owner, CEO, Clinical Director  and a Clinician in Illinois.

The Complete Guide to Private Practice for Licensed Counselors

Workshop Participants will receive a $10.00 discount for purchase of the guide. It can also be purchased at
Use Discount Code CGPP10 to save $10.00.


Continuing Education Hours

 This program is recognized as providing 10 CE Hours for LPC/LCPC and LSW/LCSW (IDFPR License #159.000650); LMFT (IDFPR License #168.000148); Licensed Psycologists (IDFPR License #268.000009).

IMHCA is an NBCC approved Continuing Education Provider and may offer NBCC Approved Clock Hours for events that meet NBCC requirements. The ACEP is solely responsible for all aspects of the program (provider # 6274)

Cancellation/Refund policy on Private Practice Workshops:

Registrations, cancelled before seven days prior to the workshop, can be refunded minus a $20.00 administrative fee. You can switch to another Private Practice workshop for no additional fee or penalty. Workshops may be cancelled or rescheduled due to circumstances beyond our control. IMHCA is not responsible for any loss or damage as a result of substitution, alteration, or cancellation of an event. IMHCA shall assume no liability whatsoever in the event that a workshop is cancelled, rescheduled or postponed due to a fortuitous event, Act of God, unforeseen occurrences or any other event that renders performance of this conference impracticable, illegal or impossible. For purposes of this clause, a fortuitous event shall include, but not be limited to: war, fire, labor strike, extreme weather or other emergency. IMHCA will make every effort to offer a substitution event in the case IMHCA cancels because of a fortuitous event or Act of God.

Contact Us
+1 (815) 787-0515

P.O. Box 706
DeKalb, IL 60115

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