Illinois Mental Health Counselors


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6. Marketing in Private Practice: How to Get Clients

  • March 01, 2021
  • March 31, 2021


Registration is closed

Marketing in Private Practice:
How to Get Clients


Norman C. Dasenbrook, MS, LCPC, Practice Consultant, Dasenbrook Consulting,

2.0 CEs  (Available March 1-31, 2021) ONLY
Link to Webinar will be sent at the end of February.

Workshop Description:

Come learn the essential and practical marketing components to starting or expanding a successful private practice. You need to have a business mindset and a plan to do well. This no-nonsense seminar will present tried and true, cost effective marketing strategies to begin a practice from the ground up or expand a limited practice. Do it right the first time!

The workshop is designed for the clinician who is planning to start a practice within the next year or those who have started a small practice and wish to expand.

Learning Objectives

  • 1.    Differentiate effective and non-effective strategies for marketing, social media, and building a private practice.
  • 2.    Learn the two essential components of a marketing plan.
  • 3.    Identify methods to market those clients who can benefit from your expertise or niche.


Norman C. Dasenbrook, MS, LCPC
is a Licensed Clinical Professional Counselor who has over 35 years’ experience in the fields of mental health, consulting, teaching, business and alternative dispute resolution processes. He served as a consultant to the American Counseling Association on Private Practice Issues. He and Robert Walsh launched ACA’s Private Practice Initiative.

Norm has been providing practice coaching, consulting services and presenting his workshop, “Starting, Maintaining and Expanding a Successful Private Practice: Surviving or Thriving?” nationally for over 20 years. He has authored one of the leading books on private practice, “The Complete Guide to Private Practice for Licensed Mental Health Professionals.” He has just released his latest book, “After 40 Years in Therapy: What Have I Learned? Why We Do What We Do & What To Do About It”, Crysand Press ( Norm also co-authored “Harnessing the Power of Conflict: Leading, Learning and Living” 2003, Crysand Press.

 He is Past President of the Illinois Mental Health Counselors Association, served on the Governing Council for the Illinois Counseling Association, and winner of the Distinguished Service Award. He is a member of American Counseling Association, American Mental Health Counselors Association, Illinois Counseling Association and Illinois Mental Health Counselor Association.

Norm has extensive experience consulting for businesses, industry, and healthcare. Lecturer, trainer and consultant, Norm is a clinician who maintains a private practice in individual, marriage and family counseling in Rockford, Illinois.

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